ANTSCORE Website Privacy Notice
ANTSCORE is committed to protecting your personal information and respecting your privacy in accordance with applicable laws. This Privacy Notice explains who we are, how we collect, share, and use personal information about you, and how you can exercise your privacy rights.
Introduction
This Privacy Notice is issued on behalf of the ANSCORE group of companies which includes (together with their respective subsidiaries):
ANTSCORE LTD, a company registered in England and Wales under number 16180713 with its registered office at Suite 9865 61 Bridge Street, Kington,United Kingdom, HR5 3DJ;
What does ANSCORE do?
ANTSCORE is a sports technology organisation, providing sports data and the latest advancements in applied AI and machine learning, headquartered in London. Our products and services deliver world leading sporting predictions for teams and sportsbooks and a more engaging broadcast, media and fan experience. ANSCORE is a global organisation with offices and operations located around the world including the US, UK, Europe, Asia, South Africa, South America and Australia.
We are committed to protecting and respecting your privacy.
Information we collect from you and why
Personal information, or personal data, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymised data). The table further below sets out in detail the personal information that we may collect about you, which broadly falls into the following categories:
Information that you provide voluntarily
Certain parts of our Websites may ask you to provide personal information voluntarily: for example, we may ask you to provide your contact details (e.g. name, email address and geographic location) in order to subscribe to marketing communications from us, and/or to submit enquiries to us. The personal information that you are asked to provide, and the reasons why you are asked to provide it, will be made clear to you at the point we ask you to provide your personal information. You may also provide us with personal information, such as your contact details, when interacting with ANSCORE generally by email, over the phone, at online and physical events or in the course of your and/or business activities.
Information that we collect about you
When you visit our Websites, we may collect certain information automatically from your device. In some countries, including the UK and countries in the European Economic Area, this information may be considered personal information under applicable data protection laws.
Specifically, the information we collect automatically may include information like your IP address, device type, unique device identification numbers, browser-type, broad geographic location (e.g. country or city-level location) and other technical information. We may also collect information about how your device has interacted with our Websites, including the pages accessed and links clicked.
Collecting this information enables us to better understand the visitors who come to our Websites, where they come from, and what content on our Websites is of interest to them. We use this information for our internal analytics purposes and to improve the quality and relevance of our Websites to our visitors.
In our email marketing, we are able to track delivery and log when emails are opened. You can restrict or block this type of technology through your web browser or email programme settings by preventing automatic downloading. Cookies may also be set if you click on a link within the email.
For more information on how we use cookies and similar tracking technology, please see our Cookie Notice.
Information that we obtain from third party sources
From time to time, we may receive personal information about you from third party sources such as social networks, public databases (where permitted by law), corporate websites, your business associates and our representatives, agencies (including recruitment agencies and credit reference agencies) and partners (for example, where we carry out joint business activities that involve you).
Who does ANTSCORE share my personal information with?
We may disclose your personal information to the following categories of recipients:
to our group companies,
to third party vendors and our other partners who provide data processing services to us (for example, to support the delivery of, provide functionality on, or help to enhance the security of our Websites or perform services generally such as email, advertising, fraud prevention, background checks, web hosting or analytics), or who otherwise process personal information for purposes that are described in this Privacy Notice or notified to you when we collect your personal information;
to any competent law enforcement body, regulatory body, government agency, court or other third party where we believe disclosure is necessary (i) as a matter of applicable law or regulation, (ii) to exercise, establish or defend our legal rights, (iii) to detect and investigate illegal or wrongful activities and/or breach of contract, (iv) to exercise or protect the rights, property, or personal safety of ANTSCORE, its customers, staff or others, or (div) to protect your vital interests or those of any other person;
to purchasers and third parties in connection with a business transaction: your personal information may be disclosed to third parties in connection with a transaction, such as a merger, sale of assets or shares, reorganisation, financing, change of control or acquisition of all or a portion of our business;
to a potential buyer (and its agents and advisers) in connection with any proposed purchase, merger or acquisition of any part of our business, and
to any other person as may be envisaged under this Privacy Notice.
Marketing
Where permitted by applicable law, we and/or our selected third parties may contact you with information about offers, products and services that might be of interest to you. We will get your express opt-in consent before we share your personal information with any third party for marketing purposes, unless consent is not required under applicable law (e.g. you are a corporate subscriber, or we have a pre-existing relationship where your consent is not required). If you no longer wish to receive marketing communications, please send us an email (using the details provided in the How to Contact Us section below) or click on the 'unsubscribe' link at the bottom of any of our marketing emails.
Aggregated data
We may collect, use and share "aggregated data" such as statistical or demographic data for any purpose. This aggregated data could be derived from your personal information but is anonymised and not considered personal information as this data will not directly or indirectly reveal your identity. For example, we may use anonymised, aggregated, statistical information for purposes that include testing our IT systems, research, data analysis, improving our Websites, developing new products and features and/or to calculate the percentage of users accessing a specific Website feature. We may also share such anonymised information with third parties. Special category information
We do not generally seek to collect sensitive (or "special category") personal information through our Websites but may do so as part of our business transactions. If we do collect special category personal information, we will ask for your explicit consent, or rely on an alternative appropriate lawful basis (such as because the processing relating to personal information is manifestly made public) for our proposed use of that information at the time of collection.
Children
Except for sports data collected about athletes, or unless otherwise specified (for example, in relation to certain aspects of our services), we do not knowingly collect or process personal data from children under 18 years of age.
Security
We understand that the security of your personal information is important to you. When handling personal information, security is paramount, and we seek to ensure that personal information is adequately and appropriately protected. We have put in place appropriate, technical, and organisational measures to prevent accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to your personal information. The measures we use are designed to provide a level of security appropriate to the risk of processing your personal information. Data is encrypted as appropriate and data access is restricted to authorised roles within the company only. Our data processing/storage standards and access are regularly reviewed.
International Data Transfers
We are a global business. This means that it may be necessary for us to transfer your personal information outside of the country in which it was collected, or your jurisdiction of residence, when transferring it to other entities or offices within ANTSCORE and our service providers and business partners located in other countries. If you are based in the UK or European Economic Area ( "EEA"), your personal information may be transferred to or accessed from territories outside the UK or EEA which are not governed by data protection laws equivalent to those in force within the UK and EU respectively.
Where applicable data protection laws apply, and personal information is transferred by us, and/or made available, to a recipient outside the EEA or UK, we take steps to put in place appropriate safeguards to protect your personal information:
transferring your personal information to a country, territory, sector, or international organisation which the appropriate supervisory authority has determined ensures an adequate level of protection, as permitted under applicable data protection laws; or
entering into standard contractual clauses in a form approved by the appropriate supervisory authority, obliging recipients to protect your personal information as required under applicable data protection laws.
Further details regarding the appropriate safeguards we put in place are available upon request. How Long We Retain Your Personal Information
We will store the personal information we collect about you for no longer than necessary for the purposes set out in the table above in accordance with our legal obligations and legitimate business interests. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise it or, if this is not possible at the time (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.
To determine the appropriate retention period for personal information, we consider the amount, nature and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, reporting or other requirements.
Your Rights
To the extent applicable under data protection laws, you have the following data protection rights:
Right of access. You have the right to obtain access to your personal information.
Right of portability. You have the right, in certain circumstances, to receive a copy of the personal information you have provided to us in a structured, commonly used, machine-readable format that supports re-use, or to request the transfer of your personal data to another person.
Right to rectification. You have the right to obtain rectification of any inaccurate or incomplete personal information we hold about you without undue delay.
Right to erasure. You have the right, in some circumstances, to request for us to erase your personal information without undue delay if the continued processing of that personal information is not justified.
Right to restriction. You have the right, in some circumstances, to require us to limit the purposes for which we process your personal information if the continued processing of the personal information in this way is not justified, such as where the accuracy of the personal information is contested by you.
Right to withdraw consent. If you have provided consent to any processing of your personal information, you have a right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of any processing we conducted with your consent prior to your withdrawal.
The right to object: You also have a right to object to any processing based on our legitimate interests where there are grounds relating to your particular situation. There may be compelling reasons for continuing to process your personal information, and we will assess and inform you if that is the case. You can object to marketing activities for any reason. Please see the "Marketing" section above.
Please note that the above rights are not absolute, and we may be entitled to refuse requests, wholly or partly, where exceptions under the applicable law apply.
You can exercise any of your rights as described in this Privacy Notice and under data protection laws by contacting us using the contact details provided under the "How to contact us" section below.
Links to Third Party sites
Our Websites may, from time to time, contain links to and from third-party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and ANTSCORE does not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.
US Residents
If you are a US resident, please click here for more information about the categories of personal data that we may collect, the categories of sources from which we may collect such personal data and your rights under applicable US privacy laws in relation such personal data.
Updates to this Privacy Notice
We may need to update this Privacy Notice from time to time by updating this page. We may decide it is appropriate to notify you of any significant changes but would encourage you to come back and review it from time to time in any event. When we change this Privacy Notice in a material way, we will update the " Last Updated" date at the end of this privacy notice (see below). Changes to this Privacy Notice are effective when they are posted on this page.
It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us.
How to contact us
If you have any queries, comments or requests regarding this Privacy Notice, you can contact us in the following ways:
By Email
By Post
Attention: Legal Department
United Kingdom Suite 9865 61 Bridge street, Kington,United Kingdom, HR5 3DJ
cc: ANSCORE's Data Protection Officer
The data controller of your personal information is ANSCORE LTD which is registered with the UK ICO with registration number 16180713.
Last Updated: March, 2025.